Social constructs: ideas with a social purpose (e.g. "hard work = success" → "people should work harder; society values success")
Social concepts: generally agreed-upon thoughts in a society (e.g. stereotypes)
Social concepts are often products of social constructs and can become constructs if they produce a notable affect on a society.
A social concept is made of the following elements: object, meaning, consequence and underlying value.
E.g: "This group of people is lazy, so they must be shamed because they betray the value of success through hard work."
(Social concepts are associative.)
To create a social concept, one must have: a) some level of fame; b) their concept be familiar in some way (i.e. somewhat reflecting pre-established thoughts, norm-conforming or otherwise); c) their concept be simple enough to easily spread, and d) their concept repeated.
When the mind perceives, it generates plenty of thoughts, few of which register in consciousness. Since social concepts are associative, the mind can easily pick up on them, for that the mind is, if unmonitored, a machine of association, regardless of logical validity or soundness. When the mind perceives the social concept's object after being presented with the concept several times, it will apply the meaning to that object. The concept has been solidified in the mind, which may subsequently get embedded as a hidden assumption. This creates what I like to call the association loop.
The association loop is as follows: a social concept, among other things, influences the mind, which generates an interpretation of the concept's object. When the mind perceives the object, it applies the concept's meaning onto it, thus reinforcing the social concept.
(Social concept)—influneces→(Mind)—generates→(Interpretation)—perceives→(Object)—applies→(Social concept)
The interpretation in question is this: an idea of the object. It may not exactly or even completely be the object at hand: that is because the mind was presented with the social concept first then the object. If the two were constantly presented together, the concept would have been more readily applied.
Understanding this, one can learn how to break free of the association loop and thus social concepts:
Note: it will be harder to modify an embedded social concept if it left a strong impact, or if it remained in society for decades.